Sunday, 16 November 2014

That’s the strategy Google’s Nest is taking in TV ads — its first — that started running today for its connected thermostat, its connected smoke alarm and its Dropcam monitors.
Nest TV ad
I’m on the fence about the need for any of these things in my home, but I do appreciate the tack Nest is taking here: Yes, it’s at least a tiny bit weird to put these things into your home. But they’re also cool. And you’re cool, for getting why they’re weird and cool.
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